The World’s Leading Growth Serums
Celebrating natural beauty and the power we have to enhance it.
The goal is simple; to create clinically proven products that enhance your lashes, brows, and hair - naturally. Formulas are packed with vitamins and peptides to help you supercharge your natural beauty, your way.
Products are cruelty free, vegan and kind to your skin, eyes and hair.
What it does
A super growth duo that works to nourish, condition and stimulate hair growth in both your lashes and brows.
Why it's special
Their clinically proven formulas are fortified with Vitamin B5 (Panthenol), Green Tea extract, and Myristoyl Pentapeptide-17 — an amino acid peptide known for stimulating keratin growth — resulting in visibly longer lashes and bolder brows in as little as 25 days.
Benefits
Easy application - Apply in less than 5 seconds
Real results - This best-selling serums work fast to provide 85% longer lashes and 86% fuller brows in just six weeks
Conscious recipes - They’re both vegan-friendly and free from parabens and oils; making them safe to use with lash extensions and contact lenses
Clinically tested - Clinically proven results. Approved by dermatologists and ophthalmologists
3ml / 0.10fl oz
Ingredients
LASH SERUM
Biotin Peptide, Green Tea Extract, Vitamin B5 (Panthenol), Myristoyl Pentapeptide-17,Aqua, Glycerin, Butylene Glycol, Propanediol, 1,2-Hexanediol, Biotinoyl Tripeptide-1, Camellia Sinensis Leaf Extract, Caprylyl Glycol, Centella Asiatica Extract, Chamomilla Recutita Flower Extract, Ethylhexylglycerin, Glycyrrhiza Glabra Root Extract, Isopropyl Cloprostenate, Myristoyl Pentapeptide-17, Panthenol, Polygonum Cuspidatum Root Extract, Rosmarinus Officinalis Leaf Extract, Scutellaria Baicalensis Root Extract, Tocopherol, Xanthan Gum, Benzoic Acid, Phenoxyethanol, Sodium Benzoate.
BROW SERUM
Biotin Peptide, Green Tea Extract, Vitamin B5 (Panthenol), Myristoyl Pentapeptide-17,Aqua, Glycerin, Butylene Glycol, Propanediol, 1,2-Hexanediol, Biotinoyl Tripeptide-1, Camellia Sinensis Leaf Extract, Caprylyl Glycol, Centella Asiatica Extract, Chamomilla Recutita Flower Extract, Ethylhexylglycerin, Glycyrrhiza Glabra Root Extract, Isopropyl Cloprostenate, Myristoyl Pentapeptide-17, Panthenol, Polygonum Cuspidatum Root Extract, Rosmarinus Officinalis Leaf Extract, Scutellaria Baicalensis Root Extract, Tocopherol, Xanthan Gum, Benzoic Acid, Phenoxyethanol, Sodium Benzoate
These formulations contain a safe and low-dose prostaglandin analogue that helps to enhance the appearance of eyelashes and eyebrows.
What it does
The Eyebrow Serum is a high-performance formula that stimulates natural hair growth, resulting in fuller, thicker and healthier brows.
Why it's special
The unique formula is fortified with scientifically proven ingredients such as Vitamin B5 (Panthenol), Green Tea extract, and Myristoyl Pentapeptide-17 — an amino acid peptide known for encouraging keratin growth and strengthening your brow hairs for visible results in as little as 25 days.
Benefits
Easy application - Apply in less than 5 seconds
Real results - The best-selling serum works fast to provide 86% thicker and 84% fuller-looking brows in less than 6 weeks
Conscious recipe - Vegan-friendly and free from parabens and oils; making it safe to use with microbladed brows
Clinically tested - Approved by dermatologists and ophthalmologists
Size: 3ml / 0.10fl oz
Ingredients
Myristoyl Pentapeptide-17. Biotin Peptide, Vitamin B5 (Panthenol), Green Tea Extract, Aqua, Glycerin, Butylene Glycol, Propanediol, 1,2-Hexanediol, Biotinoyl Tripeptide-1, Camellia Sinensis Leaf Extract, Caprylyl Glycol, Centella Asiatica Extract, Chamomilla Recutita Flower Extract, Ethylhexylglycerin, Glycyrrhiza Glabra Root Extract, Isopropyl Cloprostenate, Myristoyl Pentapeptide-17, Panthenol, Polygonum Cuspidatum Root Extract, Rosmarinus Officinalis Leaf Extract, Scutellaria Baicalensis Root Extract, Tocopherol, Xanthan Gum, Benzoic Acid, Phenoxyethanol, Sodium Benzoate.
This formulation contains a safe and low-dose prostaglandin analogue that helps to enhance the appearance of eyebrows.
What it does
This award-winning Lash Growth Serum works to nourish, condition and stimulate lash growth, resulting in longer-looking, healthier and fuller lashes.
Why it’s special
The unique formula is fortified with Vitamin B5 (Panthenol), Green Tea extract, and Myristoyl Pentapeptide-17, an amino acid peptide known for stimulating keratin growth, resulting in visibly longer lashes in as little as 25 days.
Benefits
✓ Easy application - Apply in less than 5 seconds
✓ Real results - Best-selling serum works fast to provide 85% longer and 80% fuller-looking lashes
✓ Conscious recipe - Vegan-friendly and free from parabens and oils; making it safe to use with lash extensions and contact lenses
✓ Clinically tested - Approved by dermatologists and ophthalmologists. 85% Longer looking lashes, 80% Fuller looking lashes, 88% Healthier looking lashes.
Size: 3ml / 0.10fl oz
Ingredients
Biotin Peptide, Vitamin B5 (Panthenol), Myristoyl Pentapeptide-17, Green Tea Extract, Prostaglandin Analogue, Aqua, Glycerin, Butylene Glycol, Propanediol, 1,2-Hexanediol, Biotinoyl Tripeptide-1, Camellia Sinensis Leaf Extract, Caprylyl Glycol, Centella Asiatica Extract, Chamomilla Recutita Flower Extract, Ethylhexylglycerin, Glycyrrhiza Glabra Root Extract, Isopropyl Cloprostenate, Myristoyl Pentapeptide-17, Panthenol, Polygonum Cuspidatum Root Extract, Rosmarinus Officinalis Leaf Extract, Scutellaria Baicalensis Root Extract, Tocopherol, Xanthan Gum, Benzoic Acid, Phenoxyethanol, Sodium Benzoate.
This formulation contains a safe and low-dose prostaglandin analogue that helps to enhance the appearance of eyelashes.
What it does
This Lash Lift Gel enhances your natural lashes with an instant lift, subtle definition and all-day hold. Wear it alone for a no-makeup makeup look, or layer it as a primer to help lift, curl and prepare your lashes for mascara application to achieve lifted, longer-looking lashes.
Why it's special
This Lash Lift Gel is a hybrid formula that combines the care of a nourishing lash treatment with the performance of a lifting primer, helping 82%* see visibly lifted lashes, instantly. It's powered by Vitamin E, Glycerin, Hexapeptide-1 and Caramel to support healthier-looking lashes whilst gradually tinting over time.
*Based on a 4-week clinical study of 29 participants
Benefits
- Instant Lift Effect - 82% saw visibly lifted lashes instantly*, with 86% reporting an all-day lifted finish* that holds from morning to night
- Day To Night Wear - Wear alone for a soft no makeup makeup look, then layer with your favourite mascara to build added definition in the evening
- Nourishing Lash Care - Packed with Vitamin E, Glycerin and Hexapeptide-1 to help support your natural lash journey and promote healthier-looking lashes
- Tint Over Time - Ideal for blondes and fair lashes, powerful peptides help to gradually deepen the look of lashes over time for natural-looking definition without mascara
*Based on a 4-week clinical study of 29 participants
6ml/ 0.24 fl oz
Ingredients
Hexapeptide-1, Caramel, Vitamin E, Aqua (Water), Ceteareth-30, Isododecane, Hydrogenated Starch Hydrolysate, Glycerin, Propanediol, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Aroma (Flavor), Ethylhexylglycerin, 1,2-Hexanediol, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Sodium Citrate, Potassium Sorbate, Sodium Benzoate, Trifolium Pratense (Clover) Extract, Lactic Acid, Vigna Radiata Seed Extract, Tocopherol, Acetyl Hexapeptide-1, Caramel, CI 16035 (Red 40 ), CI 19140 (Yellow 5), CI 42090 (Blue 1).
What it does
This Brow Sculpt is an expertly designed gel, accompanied by a dual-ended brush and comb, that works to set your brows, creating a fuller, more defined shape for long-lasting hold.
Why it’s special
Versatile gel formula applies white but sets clear, allowing for visible application and a natural finish. It’s paraben-free, making it suitable for all skin types. The dual-ended brush helps to brush and shape brows into place.
Benefits
All-day hold - Fortified with Carnauba Wax and silicones to provide long-lasting hold
Versatile formula - Can be layered with other products or used alone to define and sculpt the brows.
Dual-ended brush - Unscrew the lid to find the formula or pull the lid to discover a dual-ended brush to help finish and define your brows
Ingredients
Aqua (Water), Acrylates/Octylacrylamide Copolymer, Propylene Glycol, Copernicia Cerifera Cera/Copernicia Cerifera (Carnauba) Wax, Steareth-21, Dimethicone, Butylene Glycol, Sorbitan Sesquioleate, Polysorbate 80, Phenoxyethanol, Chlorphenesin.
What it does
This Lash & Brow Wash is an award-winning and scientifically proven micellar water that works to gently cleanse the face and eye area whilst nourishing and hydrating the skin.
Why it's special
The oil-free cleanser is formulated with gentle micelles that ensure daily build-up and waterproof make-up is kindly dissolved, making it suitable for use before applying our lash and brow serums. Fragrance, SLS and sulphate-free makes it safe for the most sensitive of skin types, calmly working to restore the skin’s natural moisture barrier. With the help of nourishing plant extracts, such as Aloe Vera and Apple Water, the face and eye area is left feeling hydrated, soothed and cleansed.
Benefits
Versatile formula - As well as gently removing eye makeup, it is also safe to use across the face and is full of ingredients that help to nourish and protect the skin's natural moisture barrier
Waste less - The innovative pump design helps to dispense only what you need
Kind recipe - It’s vegan-friendly formulation, fragrance, SLS and sulphate free, meaning it’s kinder on the planet and suitable for all skin types
Size: 150ml / 5fl oz
Ingredients
Aloe Vera, Citric Acid, Fennel Seed Extract, Water (Aqua), Peg-6 Caprylic/capric Glycerides, Dipropylene Glycol, Phenoxyethanol, Ethylhexylglycerin, Sodium Citrate, 1,2-hexanediol, Disodium Edta, Citric Acid, Butylene Glycol, Aloe Barbadensis Leaf Extract, Rosmarinus Officinalis (Rosemary) Extract, Ocimum Basilicum (Basil) Leaf Extract, Lavandula (Lavender) Oil/ Extract, Anthemis Nobilis Flower Extract, Hippophae Rhamnoides Extract, Houttuynia Cordata Extract, Pyrus Malus (Apple) Fruit Water, Foeniculum Vulgare (Fennel) Seed Extract
What it does
Hydra-Gel Eye Patches work to instantly rejuvenate and restore the under-eye area whilst providing a cool and calming experience.
Why it's special
The individual soothing patches are packed with Ceramides, Marshmallow Root Extract, Liquorice and Aloe Vera as well as multiple weights of Hyaluronic Acid to hydrate the skin and reduce the appearance of fine lines. The unique addition of Vegan Collagen helps smooth and soften the under-eye area, whilst Caffeine boosts elasticity, resulting in a firmer and brighter complexion.
Benefits
Powerful formula - A combination of Ceramides, Caffeine and Hyaluronic Acid helps to re-energise and hydrate the under-eye area
Easy to use - The tear-shaped patches are designed to concentrate on an area of your choice and are accompanied by a spatula for easy application
Kind recipe - Features Vegan Collagen and natural ingredients such as Marshmallow Root Extract, Liquorice and Aloe Vera, meaning it's kinder on the planet and suitable for all skin types
Size: 60 patches / 30 pairs
Ingredients
Ceramides, Caffeine, Hyaluronic Acid, Water, Glycerin,Butylene Glycol, Carrageenan,Glucomannan, PEG-60 Hydrogenated Castor Oil, Gellan Gum, Hexylene Glycol, Cyamopsis Tetragonoloba (Guar) Gum, Betaine, Ethyl Hexanediol, Ricinus Communis (Castor) Seed Oil, Propanediol, Ceratonia Siliqua (Carob) Gum, Calcium Chloride, Chlorphenesin, Hydroxyacetophenone, 1,2-Hexanediol, Xylitylglucoside, Sucrose, Anhydroxylitol, Allantoin,Disodium EDTA, Caprylhydroxamic Acid,Butyrospermum Parkii (Shea) Butter, Cellulose Gum, Xylitol, Norbornanediamine/Resorcinol Diglycidyl Ether Crosspolymer, Synthetic Fluorphlogopite, Sodium Hyaluronate, Arginine, Caffeine, Hydrolyzed Sodium Hyaluronate, Titanium Dioxide, Scutellaria Baicalensis Root Extract, Ethylhexylglycerin, Althaea Officinalis Root Extract,Glyceryl Caprylate,Arnica Montana Flower Extract, Aloe Barbadensis Leaf Extract, Lecithin,Paeonia Lactiflora Root Extract,Glycyrrhiza Glabra (Licorice) Root Extract, Polygonum Multiflorum Root Extract, Phellinus Linteus Extract, Morus Alba Bark Extract,Sophora Flavescens Root Extract,Cimicifuga Racemosa Root Extract, Sesamum Indicum (Sesame) Seed Extract,Angelica Gigas Root Extract, Magnesium Aspartate, Zinc Gluconate,Aluminum Hydroxide, Mica, CI 42090, Phenoxyethanol, Citrus Paradisi (Grapefruit) Seed Extract, Ceramide NP, Tocopheryl Acetate, Copper Gluconate, Maltodextrin, Hydrolyzed Extensin, CI 77491, Tin Oxide
What it does
UKLASH Vitamin C + HA Eye Serum offers a lightweight and hydrating formula that is designed to achieve a smoother and brighter-looking eye area.
Why it's special
The lightweight formula cleverly combines Hyaluronic Acid with Vitamin C to help brighten, reduce the appearance of fine lines and support the skin's natural moisture barrier. Other active ingredients include Cica, and Liquorice Extract, which work in harmony to reduce the appearance of puffiness and even out skin tone, resulting in a luminous-looking complexion and visibly smoother under-eye area.
Benefits
Multi-Tasking Formula - Minimise your skincare steps with this brightening and hydrating hybrid formula
Brightening Power - Vitamin C and Liquorice Extract combat dullness and pigmentation for a luminous look
Targets Fine Lines - Hyaluronic Acid locks in moisture and reduces the appearance of fine lines
Super Soother - Green Tea and Cica (Tiger Grass) provide antioxidant and anti-inflammatory properties to soothe and refresh the delicate eye area
Defense Booster - Pair with your favourite SPF to boost your protection against pollutants and harmful UV rays
15ml / 0.5 fl oz
How to apply
1. Apply 1-2 drops directly to the eye area daily before moisturising (avoiding direct contact with the eyes)
2. Use your ring finger to distribute the serum around the eye contour
3. Wait for the serum to fully absorb before applying moisturiser
Ingredients
Aqua, Glycerin, Ascorbyl Methylsilanol Pectinate, Butylene Glycol, Hyaluronic Acid, Salicylic Acid, Centella Asiatica Extract, Camellia Sinensis Leaf Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Polygonum Cuspidatum Root Extract, Scutellaria Baicalensis Root Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Propanediol, Benzyl Alcohol, Xanthan Gum, Sorbic Acid
What it does
This Plumping Lip Gloss provides a hybrid, 3-in-1 design that works to plump and nourish your lips with a high-shine glossy finish.
Why it's special
This Plumping Lip Gloss is fortified with natural extracts and vitamins, such as Jojoba Seed Oil, Aloe Vera Extract and Capsicum Annuum Fruit Extract, that work to boost hydration and improve circulation, achieving nourished and fuller-looking lips with a high-shine finish.
Benefits
Nourishing formula - Powered by natural extracts and oils that work to hydrate and support moisture retention, resulting in fuller and plumper-looking lips
Universal colourways - Arrives in two colourways, Clear and Rose, that complement all skin tones
Innovative clicker design - Achieve perfect lips in just two clicks using the twisting function to prevent wastage and release the ideal amount of product
Cooling effect - The infusion of menthol provides a cooling effect on the lips
Made in Korea – Powered by K-beauty innovation, it delivers plumping hydration and smooth, glass-like shine in one swipe
1.8g / 0.06 oz.
Ingredients
Diisostearyl Malate, Phytosteryl/Isostearyl/Cetyl/Stearyl/Behenyl Dimer Dilinoleate, Hydrogenated Polyisobutene, Polyglyceryl-2 Triisostearate, Bis-Diglyceryl Polyacyladipate-2, Ceresin, Menthyl Lactate, Microcrystalline Wax, Sorbitan Isostearate, Stearyl Dimethicone, Bis-Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, Fragrance (parfum), Titanium Dioxide (CI 77891), Water (Aqua), Ascorbic Acid, Simmondsia Chinensis (Jojoba) Seed Oil, Capsicum Annuum Fruit Extract, Prunus Persica (Peach) Fruit Extract, Butylene Glycol, Panthenol, Propylene Glycol, Aluminum Hydroxide, BHT, 1,2-Hexanediol, Aloe Barbadensis Leaf Extract, Phenoxyethanol, Rosa Canina Seed Extract
What it does
This medium Brow Pencil offers a smudge-proof, cream-based formula that allows you to fill in finer areas of the brows for a fuller and more defined finish.
Why it’s special
Its functional, dual-ended design offers both an ultra-fine tipped pencil for drawing hair strokes, and a brush that finishes by defining your natural brow shape. It’s suitable for all skin types, comes in three buildable shades, and can be used alone.
Ingredients
Polyethylene, Cera Microcristallina (Microcrystalline Wax), C10‐18 Triglycerides, Ethylhexyl Palmitate, Neopentyl Glycol Diheptanoate, Polyhydroxystearic Acid, Tocopherol, Phenoxyethanol, Alumina. May Contain: CI 77491/CI 77492/CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide).
What it does
This UKLASH Volume Boost Mascara is a waterproof, extra-black pigmented formula that leaves lashes looking bolder and lifted.
Why it's special
The unique formula is infused with Keratin, and Vitamins E & B5 (Panthenol), leaving lashes moisturised and healthier. Curved nylon brush provides easy application, offering maximum curling power whilst adding volume to your lashes with each swipe.
Benefits
Staying power - Its ultra-black pigmented formula is waterproof, making it perfect for rainy days or emotional moments
Innovative design - The inventive curved brush glides with the natural shape of your lash line, making application easy and ensuring maximum coverage and volume
Nourishing formula - Vitamin E, Keratin & Vitamin B5 ensure the lashes are being nourished and strengthened
Size: 7g / 0.25oz
Ingredients
Aqua (water), acrylates/octylacrylamide copolymer, copernicia cerifera cera, propylene glycol, dimethicone, butylene glycol, pvp, palmitic acid, steareth-21, stearic acid, polysorbate 80, sorbitan sesquioleate, triethanolamine, phenoxyethanol, chlorphenesin, ethylhexylglycerin, panthenol, tocopheryl acetate, tocopherol, ci 77266, ci 77499 (iron oxides)
What it does
UKLASH Lengthening Mascara is a water-resistant, extra-black pigmented formula that’s designed to instantly lengthen, curl and add definition to your lashes.
Why it's special
The clean, vegan-friendly recipe is formulated to provide maximum coverage with minimal clumping whilst offering paraben and cruelty-free properties. The double-sided silicone wand works to separate lashes with every swipe, resulting in a natural and lengthened finish.
Innovative design - The curved silicone brush gives you ultimate control, helping to define and sculpt the lashes
Nourishing formula - Its ultra-black pigmented formula is boosted by natural Carnauba and Candelilla waxes for optimum curl and hold, whilst Glycerin helps to hydrate and moisturise the lashes
Size: 7ml / 0.24fl oz
Ingredients
Aqua (Water), Glycerin, Propylene Glycol, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera Cera/Euphorbia Cerifera (Candelilla) Wax, Styrene/Acrylates Copolymer, Cera Microcristallina/Microcrystalline Wax, Polyvinyl Alcohol, Synthetic Japan Wax, Silica, Polyacrylic Acid, Lauric/Myristic/Palmitic/Stearic Glycerides, Magnesium Aluminum Silicate, Polysorbate 80, Stearic Acid, Glyceryl Stearate, Pyruvic Acid, Xanthan Gum, Triethoxycaprylylsilane, Methyl Alcohol, Methyl Acetate, Phenoxyethanol, Benzyl Alcohol, CI 77499 (Iron Oxides)
Carnauba Wax - A natural conditioner that helps to lift, hold and add shine to lashes
Glycerin - Moisturises and conditions the hair cuticles, preventing lash loss and providing a long and lustrous look
Candelilla Wax - Offers a smooth application and a strong, lasting hold for lashes
Vegan friendly, Paraben free, Water-resistant
What it does
This Headband is a beauty essential which helps to keep hair away from the face during your skincare and make-up routines.
Why it's special
It’s specially crafted from soft terry cloth and fastens securely with an adjustable velcro closure; meaning one size fits all.
Benefits
Practical design - The soft terry-cloth construction helps keep hair at bay and away from face during product application
Easy to use - Simply fasten with the velcro strap to secure into place
Adjustable fit - Its adjustable velcro fastening means one size fits all
What it does
This Tubing Mascara works to maintain longer-looking lashes with a high-performance formula which is smudge-proof, long-lasting and gentle on your lashes; removing effortlessly with just warm water.
Why it’s special
The Tubing Mascara’s smudge-proof formula uses lash-wrapping polymers and a precision pine cone wand to achieve a longer-looking, panoramic lash look.
It’s enriched with Arginine and Shea Butter to nourish with every wear and slides off effortlessly with just warm water to help you continue on your journey to naturally longer, healthier and fuller-looking lashes.
Benefits
✓ Real Results - 95% saw longer-looking lashes, 95% saw a lifted lash look and 95% saw volumised lashes*
✓ Tubing Technology - The innovative formula is packed with polymers that wrap around each lash for a defined finish and easy removal
✓ Universal Shades - Opt for the Black shade for ultimate drama or Mocha for a more natural look that suits all skin tones
✓ Natural Lash Supporter - With nourishing ingredients and gentle removal, the mascara requires no tugging or pulling, supporting you on your journey to longer and fuller-looking lashes
*Based on a consumer trial of 20 female participants aged over 18.
7ml / 0.24fl oz
Ingredients
Arginine, Shea Butter, Sunflower Wax, Aqua (Water), Acrylates/Ethylhexyl Acrylate Copolymer, Glyceryl Stearate, Copernicia Cerifera (Carnauba Wax) Cera, Stearic Acid, Helianthus Annuus (Sunflower Seed Wax) Seed Cera, Calcium Carbonate, Magnesium Carbonate, Glycerin, VP/Eicosene Copolymer, Arginine, Butyrospermum Parkii (Shea) Butter, PVP, Hydroxyacetophenone, Ricinus Communis (Castor) Seed Oil, 1,2-Hexanediol, Caprylyl Glycol, Xanthan Gum, Laureth-21, Hydrogenated Ethylhexyl Olivate, Sodium Hydroxide, Hydrogenated Olive Oil Unsaponifiables, CI 77499 (Iron Oxides).